Buy less, Buy better: Black Friday campaign for Marc'O' Polo Germany

Social media campaign for sustainable fashion retailer Marc'O Polo, offering a discount while embodying the brand values of discouraging over consumption.

"Buy less, buy better"

"Quality over quantity"

"If it ends up in a landfill within a year, it's not worth it." #shopmindfully

"A couple of high-quality, well-designed garments will do more for your style than 20-piece haul that will end up in the trash within 6 months."